What outcome are you looking for from doing a 30 mss with someone? Believe it or not, it's not to sell an X-Ray. It's to provide someone with a life / business-changing solution.
Yes, the X-Ray is very inexpensive, it's only $285. One gentleman shared that he received more value, benefit, and knowledge from the $285 X-Ray than he received from a consulting company where he paid more than $40,000.